Nestle's Vital Pursuit for GLP1 users
The trend of companies riding the GLP1 wave continues -- Nestle introduces a new food line that is aimed at attracting GLP1 users.
![Nestle's Vital Pursuit for GLP1 users](/content/images/size/w1200/2024/07/colorful-healthy-bowl.webp)
Large companies are starting to lean in to the trend of GLP1 medications changing (and reducing) appetites for unhealthy food in the United States and elsewhere.
![](https://www.nestle.com/sites/default/files/2024-05/vital-pursuit-launch-feed.jpg)
This is a really interesting trend, as it shows that companies are evolving to meet the public where they are – wanting to eat less fattening food, but still enjoy meals.
What happens to fast food companies?
Many have already started calling for the de-rating of Fast food companies that make their profit from consumers who are hooked on their foods.
In a world where everyone is in slightly more control of their cravings (whether with GLP1 or without), does McDonalds make quite as much money?
Outlets like CNN have already picked up on this trend:
Does GLP1 affect other "vices"?
Along with fast food and unhealthy eating, GLP1 may be having an effect on other hobbies traditionally seen as "vices":
- Smoking
- Drinking (alcohol)
![](https://web.archive.org/web/20240603015010im_/https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb5e04677-8cd4-4f8f-851b-7718389b71e5_1354x1048.png)
Can any of this work if GLP1 is still unaffordable?
Companies are springing up to attack this as well – for example hims and hers actually have released a plan that offers compounded GLP1 for close to $200 a month, far more affordable than the $1000 that is normally quoted.
![](https://cdn.prod.website-files.com/65b935c3bf525ca05436995b/664ab09c7f609d1d21c9ff23_Frame%201277949.jpg)
While compounded Semaglutide is normally quite hard to recommend as it is hard to verify whether compounding pharmacies are creating quality product, the idea is that hims and hers have a strong incentive to make sure that quality is high, and can offer some legitimacy to the compounding pharmacies that they are partnered with.
While compounding pharmacies/custom made GLP1s have been widely disregarded/derided, this is quite the turning point in the discourse, as hims and hers are ostensibly reasonable, responsible companies that are willing to take the leap, at high scale.